Common sense would suggest that if people see 8 minute read on a teaser, they’d be hesitant to click it. However, I do not see this behavior when I look at my articles’ stats. My longer articles (7–8 minutes) ended up being viewed the most. Now, this does not mean that I believe longer articles click better; more that I do not see a direct link between article length and clicks on articles.
What I do see though is that shorter articles (4–5 minutes) have better completion rates. Meaning that there is a higher share of readers who start a post and finish reading it. Medium tracks this with the “Read Ratio” statistic. The observation makes sense to me: The more time it takes to finish your article, the higher the chance that something else draws the reader away from it. Improving your posts’ “read ratio” is thus another good reasons to keep articles short and concise. Yet, I do not try to limit my writing to 4–5 minute articles just because of this.
Thanks for reading my post and this good question, Carl Burton 🙂